You know you need video for your business, but you might be asking yourself a few questions: “Which type of video should I use?”, “what will work for my business?”, “how on earth do I figure out the technical stuff?”, “err, I have to stand in front of the camera?”

Now that everyone’s online, video is more important than ever for reaching your public.

➡️ Video is an ideal marketing tool for visibility, for showing your true self, for standing out from others in your niche - everyone’s got photos now, right?

➡️ It’s the best way to build trust and credibility in your audience.

➡️ Watching a video is much more interesting than reading text. You can tell a lot more about a person, a company, or a product using video.

Which type of video?

So what then is the best type of video for you? Here are some examples:

Company Video

Tell the world about how your business helps your clients.

Testimonial or Case Story

There’s nothing better that satisified clients praising your business.

Profile Video

Present yourself in 30 seconds in a short but powerful profile video!

This kind of video works perfectly on any channel, for example in the ‘Featured’ section on your LinkedIn profile.

Cinematic b-roll

Video footage, with or without sound, that gives an impression of a team event, or your people at work.

B-roll can be shot fairly easily during a photoshoot.

Other options:

• Meet the team >> Let the people in your business present themselves

• FAQ >> Short clips where you give answers to typical client questions

• BTS >> Give the viewer a glimpse behind the scenes of what happens in your business

Why now?

Everybody is online, so now is the perfect time to work on your online visibility. Most businesses are convinced of the need for video and that it can work better than other content types. And they’re not wrong: Facebook page posts with video, for example, typically have the highest average engagement:

How can I/we help?

So you want to use video, but don’t have the technical knowledge, don’t want to invest in the equipment, or would rather spend your time on your core business?

I enjoy working with entrepreneurs, freelancers and independents because I believe that video is the best way to stand out, to show yourself and to build trust.

And don’t worry about your camera presence. I also run FreelanceFlix together with Sarah Martens, who is fantastic at coaching you on being in front of the camera and getting your message across (in either Dutch or English).

Video for your business?

Have you got a story to tell?

Or a customer who could give a strong case story about your services?

Now is the het perfect moment to show yourself to your public!