Elina Jutelyte contacted me about a photoshoot for some new branding portraits. She is based in Belgium and runs the Freelance Business Community, where she helps freelancers master core business skills. So her branding needs to appeal to entrepreneurs, creatives, coaches, freelancers, and other thought leaders. Her photos need to blend professional polish with authentic personality. She needs to be visible and credible.

We’ve known each other for a while, so Elina reached out on LinkedIn. She was after a good mix of shots – some more traditional stuff, of course, but she also likes getting creative. Music to my ears! 😉

We looked for a location in Leuven where we could move around to different spots and get different looks. If we’re building a set of images someone will use for all their branding needs then we need variety. I’m always open to people suggesting locations if they know somewhere. Or at least a type of location that fits with their brand and personality, then I can come up with some ideas too.

We mixed things up with different outfits, relaxed and more posed looks, daylight and studio lighting; and ended up with a whole bunch of images Elina can choose from for all her marketing and comms. And now she’s using these images all over the place. Like this LinkedIn post, for example.

Follow Elina on LinkedIn.

Check out or join her Freelance Business Community.

And big thanks go out to the Faculty Club for allowing us to shoot at their fantastic location.

Are you also interested in some strong photos or videos for your brand?

Contact me and let’s talk.

Written by Alex Harris

Alex Harris has been shooting portraits professionally for over 10 years. Solid experience in photographing headshots, professional portraits, creative branding and commercial photography. He works with business people, entrepreneurs, small business owners, corporates, executives, self-employed and freelancers.

He also helps people tell their story and connect to their audience with video.

Alex’s blog posts show how he helps his clients to be more visible online, improve their branding and reach their ideal target audience.

· LinkedIn: @alexharris72

· Instagram: @shooting_break_photography

· Facebook: @shootingbreakphoto & @harrybel72