Written by Alex Harris
When you look around at business photography, you typically see three different types of people photos: headshots, business portraits and environmental portraits. Have you ever wondered what the difference is between them?
Here’s a quick guide to explain each of them, so you know better what to look for next time you need to update your online imagery, or marketing material.
Headshot
A headshot is exactly what it sounds like: a photo of your head and shoulders, sometimes lower. A LinkedIn profile photo is the perfect place for a headshot; it’s also ideal for a magazine article or in a slide-deck for a keynote speech.
(Image from shoot for Dupont Cheese Belgium)
Business portrait
A business portrait shows more of the person being photographed. So that can be a three-quarter shot, even a full-length shot. This is a great photo to use on the About page of your website.
(Image from shoot for Julie Crombé)
Environmental portrait
Environmental portraits show you in your working environment. They relate to the thing you do, they give context to show what your job is, what your business does. A corporate manager in his/her office, for example; a carpenter in the workshop; a fitness instructor training someone at the gym…
(Image from shoot for Venn Telecom)
The three types of business portrait photo all have their use for any business. If you need any or all of these, feel free to get in touch and let’s talk.
Written by Alex Harris
Alex Harris has been shooting portraits professionally for over 10 years. Solid experience in photographing headshots, professional portraits, creative branding and commercial photography. He works with business people, entrepreneurs, small business owners, corporates, executives, self-employed and freelancers.
He also helps people tell their story and connect to their audience with video.
Alex’s blog posts show how he helps his clients to be more visible online, improve their branding and reach their ideal target audience.
· LinkedIn: @alexharris72
· Instagram: @shooting_break_photography
· Facebook: @shootingbreakphoto & @harrybel72